The Importance of Starting a LinkedIn Group

Why is it important to start a LinkedIn Group?

Building a LinkedIn Group around a specific cause or niche topic can provide many business benefits.  You could:

  • Build more awareness with your target markets
  • Position you and/or your company as an industry thought leader
  • Develop valuable industry relationships
  • Advertise and highlight your own thought leadership content
  • Generate interest and inquiries for your company
  • Convert group members to subscribers and advocates for your brand

As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.

If you’re unsure about best practices for launching a successful LinkedIn group, you may want to revisit these Tips for Launching and Building a Thriving LinkedIn Group for the basics.

This article focuses primarily on helping you learn how to successfully manage a LinkedIn group.

Learning how to manage your own LinkedIn group effectively will also help you discover other well-managed LinkedIn groups to participate in. This can make all the difference in the world with regard to your experience.

Source:  http://lewishowes.com/linkedin/top-10-reasons-to-start-a-linkedin-group/

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